Award-winning service from an experienced team

At Golden Insurance, our customers come first. Which is why we’re proud to be part of a group whose dedication to their customers is being recognised time and time again. Have a look at some of the awards and ratings that have been earned by our group’s other brands – British Seniors, Cover Direct, Cover Today, Dignity Insurance, Seniors Choice and Smart Insurance.
Trust Pilot
Trustpilot Rating 

Trustpilot’s TrustScore is the overall measurement of reviewer satisfaction, based on Trustpilot reviews. An “Excellent” rating is the highest rating you can receive on Trustpilot.

British Seniors, Cover Direct, Cover Today, Dignity Insurance, Direct Cover, Golden Insurance AU, Seniors Choice and Smart Insurance all have “Excellent” ratings (2025)
10 Years- Feefo logo
10 Years of Excellence award – Feefo

The 10 Years of Excellence Award is given only to companies that deliver time and time again for their customers – for 10 years in a row.

British Seniors and Smart Insurance (2024)
2025 Platinum Trusted Service Award
Platinum Trusted Service Award – Feefo

Feefo’s Platinum Trusted Service Award is awarded to businesses that have won a Gold Trusted Service Award for the past three consecutive years.

British Seniors and Smart Insurance (2025)
2025 Gold Trusted Service Award feefo
Gold Trusted Service Award – Feefo

Feefo’s Gold Trusted Service Award is awarded to businesses that have collected 50+ reviews between January and December of the previous year, and have a service rating above 4.5.

Dignity Insurance, Cover Direct and Seniors Choice (2025)
Google logo
Google Reviews

Google reviews are based on customer feedback. A high Google rating signals a business's excellent service and customer satisfaction.

British Seniors and Cover Today rated “4.9”, Smart Insurance and Golden Insurance AU rated "4.8", Seniors Choice rated at "4.7", Cover Direct rated at "4.5" and Direct Cover rated “4.3” (2025)
Fairer Finance
1st Place Gold Ribbon – Fairer Finance

Fairer Finance awards Bronze, Silver and Gold ribbons based on the results of unique customer experience ratings. The companies at the top qualify for Fairer Finance’s 1st Place Gold ribbons.

Smart Insurance (2023)
Money Mentor Award 2023
Best Life Insurer – The Times Money Mentor

These awards are given to the best financial services providers in the industry, as decided by a panel of judges and/or readers’ votes.

Smart Insurance (2023)
Award Image
Best Life Insurance Provider (Over 50’s) – What Mortgage

This is awarded to the “Best Life Insurance Provider” in the Over 50s category, as voted for by What Mortgage readers.

British Seniors (2024, 2025)
The Personal Finance Awards 2023/2024
Best Over 50s Life Insurance – Personal Finance awards

The “Best Over 50s Life Insurance” award is based on customer voting. The Personal Finance Awards are recognised as a benchmark for excellence in the UK’s consumer finance market.

British Seniors (2023/24)

Keep supporting your loved ones – even after you’re gone

Your golden years have the potential to be the most rewarding and fulfilling of your life. Part of achieving this means having some peace of mind that your loved ones will have some financial support when you’re no longer around.


Golden Life Insurance is designed specifically for Kiwis aged 40-80. Depending on your age and personal circumstances when you apply, you can choose up to $250,000 life insurance benefit for your loved ones.2 By simply answering a few health and lifestyle questions, everything can be arranged over the phone in a matter of minutes, allowing you to give your loved ones a brighter tomorrow.

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Why choose Golden Life Insurance?

  • Cash Payout - Up to $250,000 life insurance benefit paid to your loved ones (depending on your age and personal circumstances when you apply), which could help you give your loved ones a brighter tomorrow.2
  • Immediate Cover - You could be covered from day one for death and terminal illness,3 so you can get on and enjoy life.
  • Terminal Illness Coverage - Get a 100% early pay out of your life insurance benefit amount if you are diagnosed with a Terminal Illness. This can help with covering medical expenses or spending time with loved ones.4
  • Applying can be a breeze – New Zealand residents aged 40-80 can apply with no medical exams or blood tests required! There are no complicated forms to fill in; simply answer a few health and lifestyle questions, and let us do the rest. In just minutes, using only your phone, you can arrange everything.
  • Straightforward Claims Process - Our claims process is designed to be simple, and our dedicated claims specialists are on hand to help you and your loved ones.
  • Lower Premiums for Non-Smokers - If you’re a non-smoker, you’ll enjoy lower premiums.5
  • Pay fortnightly or monthly - Pay when it best suits you, choose fortnightly or monthly at no extra cost.
  • Exclusive - Golden Life Insurance is exclusive to us, you can't buy it anywhere else.
  • Free Will Kit - Let them know your final wishes, on us. Receive a Free Will Kit when you take out a policy.

Important -By clicking “Call me back” you consent to us contacting you by phone and electronic message about your insurance quote and from time to time, relevant products and services we offer. You can opt out when we contact you or by calling us.


You acknowledge that the Policy Document has been provided to you for review.


You agree to our terms of use and consent to us using your personal information for legitimate business purposes, in accordance with our privacy policy.

Guides

Get a quote today

Ready to take a simple step towards peace of mind? Call our friendly team today, we’re here to help.

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1

Golden Insurance is a trading name of Neilson Financial Services Pty Ltd (Neilson) ABN 52 668 314 896, AFSL 552284. Neilson is part of the Neilson group of companies whose brands have been chosen to protect over 500,000 customers worldwide and have been rated ‘Excellent’ on Trustpilot, an online platform for consumers to review businesses. For more ratings information, see https://www.goldeninsurance.co.nz/awards-and-recognition/

2

From $10,000 up to $250,000 of cover available (depending on your age and personal circumstances when you apply). The benefit amount will not be paid if you die or are diagnosed with a Terminal Illness3 as a result of an intentional self-inflicted injury or attempted suicide that occurred before the policy commencement date or within the first 13 months of the policy commencement date. A waiting period may also apply during which the benefit amount will only be paid if you die due to an accident. Refer to the Policy Document for full details.

3

Terminal Illness is as defined in the Policy Document, and will not be paid during a waiting period should one apply. Upon payment of a Terminal Illness claim, the policy and cover will end.

4

Depending on your health when you apply. The benefit amount will not be paid if you die or are diagnosed with a Terminal Illness3 as a result of an intentional self-inflicted injury or attempted suicide that occurred before the policy commencement date or within the first 13 months of the policy commencement date. Depending on your health, a waiting period may also apply during which the benefit amount will only be paid if you die due to an accident. Refer to the Policy Document for full details.

5

Premiums for a non-smoker are lower than for a smoker of the same age and gender, with the same benefit amount and accepted at standard premium rates. Golden Life Insurance is an insurance policy and not a savings plan which means if your policy is cancelled, you will not get anything back (unless it is cancelled within the cooling off period). The total premiums you pay over the life of the policy could also be more than the benefits we pay out.