We are part of a global group1 of highly rated, award winning life insurance providers.
Ready to take a simple step towards peace of mind? Call our friendly team today, we’re here to help.
Trustpilot’s TrustScore is the overall measurement of reviewer satisfaction, based on Trustpilot reviews. An “Excellent” rating is the highest rating you can receive on Trustpilot.
British Seniors, Cover Direct, Cover Today, Dignity Insurance, Direct Cover, Golden Insurance AU, Seniors Choice and Smart Insurance all have “Excellent” ratings (2025)The 10 Years of Excellence Award is given only to companies that deliver time and time again for their customers – for 10 years in a row.
British Seniors and Smart Insurance (2024)Feefo’s Platinum Trusted Service Award is awarded to businesses that have won a Gold Trusted Service Award for the past three consecutive years.
British Seniors and Smart Insurance (2025)Feefo’s Gold Trusted Service Award is awarded to businesses that have collected 50+ reviews between January and December of the previous year, and have a service rating above 4.5.
Dignity Insurance, Cover Direct and Seniors Choice (2025)Google reviews are based on customer feedback. A high Google rating signals a business's excellent service and customer satisfaction.
British Seniors and Cover Today rated “4.9”, Smart Insurance and Golden Insurance AU rated "4.8", Seniors Choice rated at "4.7", Cover Direct rated at "4.5" and Direct Cover rated “4.3” (2025)Fairer Finance awards Bronze, Silver and Gold ribbons based on the results of unique customer experience ratings. The companies at the top qualify for Fairer Finance’s 1st Place Gold ribbons.
Smart Insurance (2023)
These awards are given to the best financial services providers in the industry, as decided by a panel of judges and/or readers’ votes.
Smart Insurance (2023)This is awarded to the “Best Life Insurance Provider” in the Over 50s category, as voted for by What Mortgage readers.
British Seniors (2024, 2025)
The “Best Over 50s Life Insurance” award is based on customer voting. The Personal Finance Awards are recognised as a benchmark for excellence in the UK’s consumer finance market.
British Seniors (2023/24)Your golden years have the potential to be the most rewarding and fulfilling of your life. Part of achieving this means having some peace of mind that your loved ones will have some financial support when you’re no longer around.
Golden Life Insurance is designed specifically for Kiwis aged 40-80. Depending on your age and personal circumstances when you apply, you can choose up to $250,000 life insurance benefit for your loved ones.2 By simply answering a few health and lifestyle questions, everything can be arranged over the phone in a matter of minutes, allowing you to give your loved ones a brighter tomorrow.

Ready to take a simple step towards peace of mind? Call our friendly team today, we’re here to help.